Carribean Adventures

I am Sandra Gaskins, born in California. I have completed MBA from Anderson School of Management in 2008, did graduation in commerce streams from University of American inter Continental and schooling from Belmont Senior high school. During my MBA course, I did summer internship in American express as a Management Trainee, where my job profile was to work with the travel counselor and prepare the project report on delivery of quality services to the customers. During this program I realized my strengths, which are better communication skill, handling the queries of customers and working in teams. About my family background – my father is running a privately owned business of textiles and mother is a home maker. I have one sibling pursuing BBA. I am keen to work with the Carribean Adventures, since the profile of Travel Counselor requires the skill of customer service and ability to work under pressure and I am familiar with the workings and dealings of travel counselors as I worked in the same field during internship. I had a great learning during internship. There I learnt about the customer values, needs and what quality means to them. Along with this, I had a selling experience and learnt how to coordinate in teams, which ultimately enhanced my problem solving capabilities and all these qualities form the core in order to become the travel counselor. Apart from this, I possess a sound knowledge of geographical locations, as it was one of my hobbies to gather the information related to the diversities in the places and study the human psychology. Therefore, based on the above mentioned qualities and my sheer determination towards the work that is assigned to me, I can say that I will be the suitable candidate for this post. Â   Â  

Effects of Advertising

Effects of Advertising Presentation Ashley Maloney HUM/176 10/21/2012 Dr. Caicco Effects of Advertising Presentation Effects of advertising can be positive and negative for some businesses, it just depends on the type of business you are running, and the type of advertising you choose. I chose to reflect on the effects of advertising fast food. Fast food is common and almost everyone eats at a fast food restaurant weekly. A lot of people speculate that the fast food restaurants target young children for obesity.Fast food restaurants are always going to be around and they are going to continue to expand with their ways of advertising. Fast food restaurants are advertised many ways, including: Television, Internet, Billboards, Coupons, Mail, etc. The television is a popular way of advertising because a lot of people watch it. People watch TV daily, some all day every day. So fast food restaurants know that their products will be seen if they are on the television set. Internet always h as ads that pop-up when you are on there.Even if your not on a certain website that pertains to them, the pop-ups will still come about. Even though you have the option to either look at the pop-up or click out of it, it is still there. Even a glance at the pop-up will make you see their products. Billboards are a popular way to advertise because people drive daily. If you are on your way to work you will more than likely see a billboard that promotes new products by fast food restaurants. Coupons are sent whether you want them or not. I get them all the time.Restaurants send these coupons out because they promote a buy one get one free advertisement, which is unique to me because it is a way to pull people in. It is a way for people to go back time and time again. Who doesn’t like free food? Speculators believe that children are targets for obesity when it comes to fast food. Marketing for fast food restaurants is proven to be unhealthy for children. The L. A. Times reports: In 2009 preschoolers saw 56% more ads for Subway, 21% more ads for McDonald’s and 9% more ads for Burger King, compared with 2007.Children age 6 to 11 saw even more: 59% more ads for Subway, 26% more for McDonald’s and 10% more for Burger King. The report also found that African American kids and teens are exposed to at least 50% more fast food ads than their white counterparts. (Melnick, 2012 Time Inc). Eating fast food has become a routine for families nowadays because they have no time for making dinner so they stop at a restaurant and eat. When a parent eats late, they tend to make a quick stop because they are too tired or do not have the time for going home and making a dinner.It also makes it difficult because they have no time to spend with their children. Advertising is big today because it promotes the product that the business is trying to sell. They do not care about the health of children and teens as long as they are making money. Advertising draws more customers in and more customers bring in more revenue for the business. References Melnick, M. (2012 Time Inc). Time Healthland. Retrieved from http://Fast food restaurants are advertised many ways, including: Television, Internet, Billboards, Coupons, Mail, etc..

Career dilemma Essay Example | Topics and Well Written Essays - 750 words

Career dilemma - Essay Example Here the focus of discussion will be the ethical dilemma faced by psychologist while pursuing forensics as a career with special emphasis on their dual behavior, multiple relationships, and conflict of interests. Dual roles: A psychologist is a person that reads and understands a human mind. A forensic psychologist, however, has to perform dual functions i.e. as a therapist as well as the evaluator of the issue for legal documentation associated with a particular criminal presented at the court. The ethical dilemma associated with the dual role of a forensic psychologist is to maintain the confidentiality of the data. Acting as a therapist, a psychologist has to make sure that what ever is being told to him by the criminal should not be leaked out anywhere to any other party, and the information should only be used for legal documentation or for proving the criminal’s crime or innocence. According to Cornin (2006) an important ethical dilemma which is not concerned by the psyc hologists is the appropriate filing and use of tests when acting as a therapist. Moreover, psychologists while providing legal services, or acting as an evaluator, do not tend to evaluate the facts objectively as there exists a lack of communication and difficulty in conducting interviews with the third party. Multiple relationships: According to Moore (2011), conflicting relationships is one of the ethical dilemmas faced by forensic psychologists while practicing their job. These conflicting relationships occur in case a therapist develops some emotional feelings with any of his patients and might not be willing to treat patients in some other hospitals. However, this occurs when the therapists prefers to treat patients they know personally, as it requires less counseling as compared to treating the person they don’t know. In addition to this, another type of conflicting relationship occurs between the attorney and a psychologist. He may be forced to provide testimony and de clare the case of a particular person that is coherent with the success of a particular case in the court. This gives rise to the development of adverse and conflicting relationship of psychologists with the parties they deal on daily basis. According to Weinberger and Sreenivasan (1994), sometimes in prison, forensic psychologists are forced to do the tasks that are not related to their area of expertise. In case a prison is less staffed and they need to have a staff for security, it is quite possible that forensic psychologists are asked to perform such duties, which not only lead to the conflicting roles but also to the development of conflicting relationships with the prison staff. Conflict of interests: Forensic psychologist often confront with a conflict of interest. According to a research it is pointed out that forensic psychologists are often reluctant to treat their immediate relatives because their interests do not coincide. They know very well the pros and cons of antici pated therapist-patient relationship, which is why they feel reluctant in treating their professional and personal contacts. Similarly another important thing being pointed out is that while performing dual roles, often they tend to maintain the confidentiality so that the rights of the patients are not violated, leading to the conflicting interests between a therapist (or evaluator) and a patient. Conclusion: To

Aspects of the Fundamentals of Speech Class Essay

Aspects of the Fundamentals of Speech Class - Essay Example This essay stresses that Speech, or public speaking, involves organizing ideas, researching these ideas, and presenting them to others. We all have many, many ideas about what we would like to speak about. The difficult part is narrowing it all down to one idea, or topic. The best way to do this is to choose a topic that you are familiar with and interested in. Use resources such as magazine articles, books, newspapers, television shows, conversations with people, etc. to help gain ideas. Knowing how to choose the best topic, narrowing it down, and researching (learning more about various subjects) are skills that can improve my daily communication such as talking with a friend, discussing a topic with a professor, or trying to land a job with an employer. As the report declares determine what the purpose of your speech. Will you be speaking to inform and to offer information or will you be writing to try and persuade? Informing is to give facts and information without adding personal opinion. Persuading is to try and change the attitudes and thoughts of your listeners in order to get them to act upon what you have said in your speech. The best speeches contain your own experience and knowledge of the chosen topic. Use information from materials such as books, magazines, reference materials, etc. from various sources. Libraries contain a wealth of information. Interviews, the internet and visiting various locations can provide the necessary information. Be sure to take good notes and to give credit to the author of the information that you will be using.

Australian aboriginal perspectives in the classroom Assignment

Australian aboriginal perspectives in the classroom - Assignment Example Aboriginal people were hunters and gatherers where they hunted and foraged for food in their lands. Australian Aborigines had a shared responsibility where women would go to the field to gather bellies, nuts and other wild foods. Additionally, they were nomadic as they moved from one area to another in search of food due to the changing seasons (Kanu, 2011). British colonization of Australia caused various problems to the Aboriginal people as the first epidemic that faced them was diseases such as Measles, smallpox and tuberculosis that killed people. Additionally, the British settlement appropriated their land and water resources. In that, today a major issue that the aboriginals face is proving land ownership. The Aboriginal people lack of trust of white society as they think of them as oppressors and bad people. This is because they introduced alcohol and poisoned aboriginal people with diseases that they were not immune to as well as, raping their women and killing their children (Broome, 2010). To the Aboriginal people colonization meant genocide and oppression because they were denied the right to live their lives under their rule, customs and policies. For that reason, the Aboriginal people lost trust on the white, however, today they have become accepting as the laws have changed, and their children have been given the right to education, work and freedom of expression among other things. There is cultural diversity in the Aboriginal people, for example, before the arrival of Europeans there were more than 250 languages that were spoken by indigenous. Today there are only 15 languages that are spoken by all age groups. The belief system of the Aboriginal people is not definite although most people are said to be affiliated with the Christian denomination while a few of the Aborigines are affiliated with Islam. Aboriginals believed in

Final Essay Example | Topics and Well Written Essays - 750 words - 1

Final - Essay Example Mothers have always been perceived as the ones responsible in the raising of children but as researches are conducted on children; their need for fathers stands out. Father involvement then is a goal that social welfare is trying to work on. Bunting and McAuley wrote in their article the results of their research that, fathers often point to financial problems as the reason for their little or non-involvement in child raising. Money is indeed an important matter to consider and even though modern families now accept mothers working and earning money for the family instead of fathers, the males often feel they are supposed to be the ones providing the needs of the family and not their spouses. Their research shows that there seems to be some misconceptions of some fathers about their responsibilities. In addition, these misconceptions are coupled by conflicts inside the family. Whether is a problem on communication with the wife or the wife’s parents, the problem poses as a bar rier that distances the father from his child. Bunting and McAuley focused on familial relationships that could be deterrent or beneficial to fatherhood. If the wife’s parents can sometimes get in between father and child relationships, the husband’s parent can do otherwise. The article mentions that â€Å"Miller’s review of the literature on adolescent fathers indicate that as with teenage mothers, paternal grandparents, in particular grandmothers, are an important source of support for young men. This information could be valuable to social workers who can encourage paternal grandparents’ involvement in child-rearing if they are able to. This will not only boost the father’s morale but will also give him the time to work and the chance to see more of his child/children. With the increase of young men fathering children without even having any idea about their responsibilities, guidance should be available from social workers. For this reason, so cial workers should be well-informed with similar information that will guide them on how to help the fathers. Huebner et al. on the other hand gave the result of their interviews and surveys about the reactions of fathers towards social services. From the results, it is shown that 8.3% of the 185 participants gave positive reactions while 48.3% were neutral or have given suggestions and 43,3% gave disappointed comments. This reflects that services for fathers either are not performing well, badly designed or are simply available or known to a few. Some fathers shared their grievances and it is indeed heartbreaking that even in such matters, the problem on prejudice still exists. As one father said, â€Å"The system is biased against fathers and favors mothers.† This is in response to his claim that â€Å"the worker never calls me directly nor tells me what is happening in the case.† Another says that he pays child support and therefore should have the chance to be a f ather. Knowing about these, it should be noted well by social workers to set aside perceiving fathers collectively as bad or unable to competently perform their duties to children like their mothers can. This writer agrees to the idea that mediators should be trained to work with the parents to resolve their differences and not make the situation worse, to guide them in focusing on the needs of

Rise the of Global Economy Essay Example | Topics and Well Written Essays - 2500 words

Rise the of Global Economy - Essay Example Sovereign Debt Crisis has a long history which goes much beyond the developing countries. During the Great Depression of 1930, default in debts came from France and UK. In 1956, Argentina had to face debt repayment problems which led to the formation of Paris Club. With borrowing having increased significantly during mid 1970’s, Mexico in 1982 came up with measures to fight debt crisis. The decade 1980- 1990 was known as â€Å"lost decade†. In 1994 Mexico was hit by ‘Tequila Crisis’ which passed to Latin America and many other developing countries. Similar defaults also happened in 1997 in Russia followed by the biggest sovereign default in 2002 by Argentina when it defaulted $141billion (Dodd, 2002). Currently America is going through the worst economic crisis of all times. Bankruptcy of major American companies like General Motors, Ford and Chrysler, financial institutions like JP Morgan, the sub prime crisis has all together resulted in the worst crisis of the American economy. There have been huge job cuts and consumer spending is at an all time low. Huge lending by the government to bail out the bankrupt companies and other economies has led to huge debt on the treasury. In this context fear of sovereign default and currency crisis is all pervasive. National debt refers to the total liabilities that government has. For US it is the sum total of all the outstanding debts that the Federal Government owes. Federal deficit refers to the difference between the amount of money that the US government collects from the public called receipts in the form of taxes and other sources and the amount it actually spends referred to as outlays. Financial deficit has two parts, ‘On-budget’ and ‘Off-budget’. The total debt can be regarded as the total of accumulated deficits and off-budget surpluses. The treasury needs to borrow money from the public in order to meet the on-budget

Evaluation of Product; Apple's Macbook Pro Essay

Evaluation of Product; Apple's Macbook Pro - Essay Example On the other hand, outside the manufacturer environment, MacBook Pro is a fast moving product in the market. Consumer Reports ranks MacBook Pro as one of the best laptop computers in the market and a quickly moving product by consumer choice (Rawson). The evaluation of this product in terms of market and consumer setting involves three factors: the users of the product, the environment within which the product is found, and the product itself in terms of satisfying consumer tastes and preferences. The manufacturer-consumer factors and interactions give critical insights into the product in question. The product is designed to suit the end user without difficulty. Although Apple utilizes sophisticated technologies in designing and manufacturing unique and high quality for the market, end user strategies are also implemented. Simplicity in terms of usability and sophistication in terms of manufacturer and functionality are the drives of MacBook Pro. The pricing of the product takes into account the cost of production and the fact that Apple operates on a profit motive. However, due to the utilization of strategic resources and high-tech production processes, the product has affordable prices when it reaches the market (Stanton 147). Locally, regionally, and internationally, the environment within which the product is offered is a competitive one. For this reason, competition becomes vital for successful operations and market performance. The marketing strategies employed by Apple for MacBook Pro seek to address consumer needs. What makes this process different from many other rival firms is the follow-up and consumer feedback programs that Apple runs. The company designs and manufactures products with integrated consumer-based features. The product itself is crucial in the entire evaluation process. MacBook Pro’s ranking against other substitutable products is crucial in accounting for the realized product trends in the various markets where the

Kinetic lab report Example | Topics and Well Written Essays - 500 words

Kinetic - Lab Report Example the amount of time for a given amount of product, sulfur, to form). Recall that a rate for a chemical reaction is expressed as an amount of product formed (or reactant used up) divided by the time interval of the change: The aim of my experiment is to determine the dependence of the initial rate of reaction on the initial concentration of thiosulfate ion. The concentration of the other reactant, H+, will be kept constant. A higher initial concentration of thiosulfate will lead to faster rate of reaction, since an increase in the number of thiosulfate ions per unit volume will lead to higher probability for successful collision. (2) A solution of 1 M sodium thiosulfate, is available (center bench or hood). Add 70 mL of this solution to 210 mL of water to make a solution approximately 0.25 M in thiosulfate. We will refer to this as your "stock thiosulfate solution". (7) The experiment is now repeated four more times, using progressively more dilute thiosulfate solutions. Note, however, that for each experiment, the disappearance of the "X" corresponds to formation of the same amount of precipitated sulfur in the reaction mixture. The diluted solutions are prepared as follows: The collected data indicates that the rate of reaction is increasing with increasing amounts of thiosulfate solution. An increase in the amount of thiosulfate augments the amount of particles available in solution to react. Hence there is a larger probability for reactants to react and so the rate of collisions increases which in turn increases the rate of reaction. Moreover as it is assumed that the total amount of sulfur created during the reaction remains constant, it can be implied that the usage of reactants during the reaction is small which supports the idea that the concentration of reactants is constant throughout the reaction. Given the two unique sets of data, the stock solution

Ethnic Unbonding in South Africa Essay Example for Free

Ethnic Unbonding in South Africa Essay Manuel Castells notion of ‘ethnic unbonding’ refers to: the gradual withdrawal certain African-Americans are undergoing, so that they no longer are a member of their initial ethnic group. ‘Ethnic unbonding’ is a process where individuals remove themselves from their ethnic groups, because they are either ashamed or humiliated to be associated as part of a stigmatized ethnic identity. â€Å"So, race matters a lot. But, at the same time, the class divide among blacks has created such fundamentally different living conditions that there is growing hostility among the poor against those former brothers that left them out. Most middle-class blacks strive to get ahead not only from the reality of the ghetto, but from the stigma that echoes from the dying ghetto project on them through their skin. They do so particularly, by insulating their children from the poor black communities (moving to suburbs, integrating them into white-dominated private schools), while, at the same time, reinventing an African-American identity that revives the themes of the past, African or American, while keeping silent on the plight of the present† Castell, M p.57. Manuel Castell raises cognizance to the fact that black South Africans are gradually disassociating themselves from their original ethnic identities. (‘Black South Africans’ refers to the non-white individuals of South Africa, those who were disadvantaged and traduced in the homelands during the Apartheid regime). These ethnic unbonding patterns were first noticed among African-Americans and now South Africans too are gradually adopting them. Citizens split from their ethnic groups to mainly better their lives, since being a part of a stigmatized ethnic group cannot ensure a successful and pleasant lifestyle. Parents want a better life for the children and they find that to live a better quality lifestyle one needs to firstly get an education. So they get a good education and become a success in life only to put their stigmatized ethnic background behind them, to avoid risking the loss of their achievements. Ethnic performances are rarely practised and individuals lose sight of where they come from. â€Å"In the last two decades, geographers have become extremely interested in the issue of ethnicity. Ethnic groups are found in essentially all societies. Ethnic groups are populations that feel a common bond and have a sense of common origin that distinguishes them from other groups. Religion, language, national origin, and skin colour are all used to various degrees by ethnic groups to distinguish themselves from others. It is estimated that the 200 or so independent countries recognized by the United Nations are made up of about 5000 ethnic groups. Increased migration of people in the last 200 years has produced a complex pattern of ethnic groups. Essentially, ethnicity is a spatial concept. Ethnic groups are associated with clearly recognized territories, either some large homeland district or some smaller urban or rural enclaves in which they are the primary or exclusive occupant. In addition, they have somehow marked these places with certain distinguished cultural signs. † (http://teacherweb. ftl. pinecrest. edu/snyderd/APHG/Unit%203/culturenotes. htm). Ethnicity is socially important. It gives certain individuals a feeling of belonging and prevents one from feeling isolated and alone. It contributes immensely to one’s core identity, focusing mostly on the construction of one’s personal identity, and in turn having an effect on the type of person an individual turns out to be in the future. It forms the basis of an individual’s structure and agency. Ethnicity also promotes national strength which can be built from the diverse cultural resources present in South Africa. It brings together a national identity. ‘Afrikaners historically considered themselves the only true South Africans and, while granting full citizenship to all residents of European descent, denied that status to people of colour until the democratic transition of 1994. British South Africans retain a sense of cultural and social connection to Great Britain without weakening their identity as South Africans. A similar concept of primary local and secondary ancestral identity is prevalent among people of Indian descent. The Bantu-speaking black peoples have long regarded themselves as South African despite the attempts of the white authorities to classify them as less than full citizens or as citizens of ethnic homelands (Bantustans) between 1959 and 1991. Strong cultural loyalties to African languages and local political structures such as the kingdom and the chieftaincy remain an important component of identity. National identity comes first for all black people, but belonging to an ethnic, linguistic, and regional grouping and even to an ancestral clan has an important secondary status. (http://www. everyculture. com/Sa-Th/South-Africa. html). As a result of years of racial separation and discrimination, the majority of South African citizens of which are black, have been severely ill-treated based on the colour of their skin. â€Å"A race is a population that shares visible physical characteristics from inbreeding and that thinks of itself or is thought of by outsiders as distinct. It has been used by societies to justify poor treatment of minority groups† ( http://www. sociologyguide. com/questions/ethnicity. php). For decades black people have been slandered and stereotyped by the white superior citizens, to be uncultured individuals. White people were entirely prejudiced against the black people. ‘Prejudice is a judgment based on group membership or social status. Prejudice may be formed through both individual and group influences including socialization, rationalizing through stereotypes, the scapegoating process, reinforcement of a self-fulfilling prophecy ramification of an authoritarian personality and degree of contact with minority groups.’ http://www. sociologyguide. com/questions/ethnicity. php. How black ethnic groups emerged? Being ethnic is relating to or a characteristic of a sizable group of people sharing a common and distinctive racial, national, religious, linguistic or cultural heritage. (http://www. thefreedictionary. com. ) Just like the trends in America, black citizens of South Africa formed groups based on commonalities. These people shared hardships and sufferings, as a result of being excluded from having any opportunities and privileges, by the white superiorities. The white citizens undermined the black citizens for centuries and thus blacks were forced to form close relationships with one another based on the fact that they had common deprivations. ‘Bantustans’ were formed in South Africa and these areas were wastelands of hardship. Residents of these areas were forced to deal with struggle and poverty thus leading to an increase in crime rate. People did what they could to survive. Stealing, drug dealing etc. all the forms of violence and corruption exploded from these areas. Put a group of homeless and poor people together and what do you get? Chaos. White people were aware of the disorder in the homelands and ever since then stereotypes were given to black people. What provoked ethnic unbonding? Ethnic unbonding is when individuals from an ethnic group break away from their core cultural identity and instead pursue an identity of their own. Individuals mainly do this to improve their standards of living. The stigmas attached to certain ethnic groups are undesirable and individuals are afraid of being part of these unpleasant stereotypes. Certain groups especially ethnic groups have harsh associations linked to them and for these people to improve their quality of life they need to detach themselves from their ethnic groups. The negativity one receives from being part of a stigmatized ethnic group for some is too much to handle. People want to be freed from the harmful judgements of the past, and thus completely detaching themselves from their core ethnic identity is the best way out. ‘’Race and ethnicity are central – to America, as to other societies’ dynamics – their manifestations seem to be deeply altered by current social trends. ’’ (Castells, 1997: 53). Globalisation affects people’s choices on being or not being part of an ethnic group. Westernization transforms certain cultures and moulds them into a more modernized culture, with less practices and more simplicity. Cultural identity is a victim of globalization. Culture is being altered so much by globalization and media effects that soon the culture will transform into something completely different. According to Tomlinson, J. p. 23 states that â€Å"it is fair to say that the impact of globalization in the cultural sphere has, most generally, been viewed in a pessimistic light. Typically, it has been associated with the destruction of cultural identities, victims of the accelerating encroachment of a homogenized, westernized, consumer culture. † Conclusion Ethnic unbonding is inevitable. Every single individual wants a decent lifestyle and a decent life is one with no racial, gender or ethnic inequalities. Ethnic unbonding will continue to take place in South Africa as well as the rest of the world, because the desire for one to have an improved standard of living exceeds the desire to want to belong to an ethnic area. Castells concept of ethnic unbonding is a notion unknowingly practiced amongst the people of South Africa. Castell believes that individuals belonging to certain ethnic groups are developing boundaries within themselves. However, I think that people can still live a better life and yet maintain a part of their ethnicity. Lifestyles can be adjusted so that some form of their religion and culture is integrated into their everyday life and not forgotten. Future generations might be at risk of never knowing exactly where they come from, and being clueless about their ethnic and cultural heritage. 1. Castells, Manuel. 1997. The power of identity. Cambridge, MA. Blackwell, 52-59 2. Tomlinson, John. Globalization and cultural identity http://www. polity. co. uk/global/pdf/gtreader2etomlinson. pdf(12September 2011) 3. Definitions of race, prejudice and discrimination: http://www. sociologyguide. com/questions/ethnicity. php (12September 2011) 4. Countries and their Culture South Africa http://www. everyculture. com/Sa-Th/South-Africa. html (12September 2011) 5. THE GLOBALIZATION OF CULTURE, AND THE GEOGRAPHY OF INEQUALITY: RACE, ETHNICITY GENDER http://teacherweb. ftl. pinecrest. edu/snyderd/APHG/Unit%203/culturenotes. htm (12September 2011) 6. Definition of Ethnic: http://www. thefreedictionary. com (12September 2011).

Importance Of Internet In E Commerce

Importance Of Internet In E Commerce Chapter 1 It is difficult to define tourism. Tourism is not an industry that is grouped into a single heading within the Standard Industrial Classification (SIC) (Bardgett, 2000). The definition of tourism mostly come from the purchaser, tourist, not the product itself (Bargett, 2000). Thereupon, World Tourism Organization (WTO) (1993) had defined tourism consists of activities of persons travelling to and staying places outside their usual environment for not more than one continually one year for leisure, or business purposes. In Malaysia, tourism industry has been recognizes as second largest foreign exchange earning sector (Mohd Hanafiah Mohd Harun, 2010). According to United Nations World Trade Organization (UNWTO) World Tourism Barometer (2009), in 2008, tourist arrivals in Malaysia are substantially higher than its neighbors. The table below (Table 1.1) provides a good picture on comparison of number of visitors among Malaysia, Singapore and Thailand. On the other hand, as the society has driven into Internet Era, tourism is extensively transformed by the by e-commerce phenomenon (Lee Letho, 2012). Hensdill (1998) described the web as a perfect medium for selling travel. While, with the popularization of computers through the Internet, travel product suppliers such as airlines, car rental companies, and hotels have grasped the opportunity to change their traditional distribution methods by launching their products directly on the Internet (Kasavana, 1997; Montgomery, 1999; Morrison, Taylor, Morrison Morrison 1999). Similarly, travel information is also available on the Internet from regional and national tourism boards in a large amount (Weeks Crouch, 1999). Nowadays, Internet has now become a promotional and advertising tool (Countryman, 1999). According to Martin (2004), the Internet suits the marketing principles for travel and tourism because it: (a) allows travel suppliers to set up a direct link with customers; (b) gets rid of the unfair barriers for customers and suppliers; (c) relieve equal competition; and (d) decreases price discrimination opportunities. Consequently, the Internet not only serves to deliver information (Walle, 1996) but also act as a public relations tool (Connolly, Sigala, 2001). Hence, it is important for travel agents to know which factors can affect travelers intention to use travel website. By knowing this, travel agents not only can formulate the marketing strategies but also can design a website which the features are different from the competitors in order to gain competitive advantages. Problem Statement Due to the rapid growing of tourism industry in Malaysia and the importance of internet in e-commerce, many of the travel agencies have created their own website. The rivalry among the travel website itself has increase rapidly. Hence, to be an outstanding website among the others, and to gain the competitive advantage, the travel agency need to know which factor has the most significant influence the user to use travel website. The result is not necessary only for strategic marketing formulation, but also for the design of the web site features that are superior from competitors (Aziz et al., 2010). The main problem that influences the users to adopt the websites will be the multi stage process for the travel decision making process (Aziz et al., 2010). The consumers need to look careful each step before until final steps to successful purchases the travel packages. For instance, users may need to login the membership before to process to purchase the package. This continue with the double confirm before the purchased package is correct. Until the payment step, users also need to check the all information is correct and submit to pay. Besides that, the security, privacy and trust concerns are other minor problems that influence the users to adopt the websites. The informations quality, security, privacy, trust and the companys reputation have strongly influence on online consumers trust in the websites (Kim, Ferrin, Raghav Rao, 2007) According to the past study of Aziz et al. (2010), social influence is the superiority in encouraging people to use travel websites. While, in the study of Ahmad and Juhdi (2008), they found out that internet self-efficacy had affected Malaysian travelers to use travel website. In the study of Chen (2006), trustworthy has a significant influence in an online travel websites. There have been various studies conducted in different country such as, a study on web site quality for online travel agency in United States (Park, Gretzel, Sirakaya-Turk, 2007); the factor affecting consumers attitude towards online reservation by Vathianathan and Roy (2009) in India; and examine e-travel site, an empirical study in Taiwan (Lin, 2010). Yet, only a few studies have been carried out in Malaysia. In the study of Aziz et al. (2010), the influence of predictors on travel website, the study is only conducted in Klang Valley, which is just a portion of Malaysia. The result cannot represent as a whole. While, in the study of Ahmad and Juhdi (2008), the number of respondents is small and mainly specific in e-group subscribers who were basically active users of internet. Thus, the generalization of the findings is questionable. Research Questions and Objectives Research Questions General Objectives To identify and examine factors that affect Malaysian travelers intention to use travel website. General Question What are the factors that affect Malaysian travelers intention to use travel website? Specific Objectives To examine the relationship between Perceived Ease of Use (PEOU) and Malaysian travelers intention to use travel website. To examine the relationship between perceived usefulness (PU) and Malaysian travelers intention to use travel website. To examine the relationship between social influences and Malaysian travelers intention to use travel website. To examine the relationship between self efficacy and Malaysian travelers intention to use travel website. To examine the relationship between travel motivation and Malaysian travelers intention to use travel website. Specific Questions Is there any relationship between Perceived Ease of Use (PEOU) and Malaysian travelers intention to use travel website? Is there any relationship between perceived usefulness (PU) and Malaysian travelers intention to use travel website? Is there any relationship between social influences and Malaysian travelers intention to use travel website? Is there any relationship between self efficacy and Malaysian travelers intention to use travel website? Is there any relationship between travel motivation and Malaysian travelers intention to use travel website? Source: Developed for the research Significance of the Study Generally, the acceptance of the internet among users is normally examined with technology acceptance model (TAM) (Aziz et al. 2010). However, the two variable of TAM (Perceived Ease of Use and Perceived Usefulness) are still insufficient to test on the factors affecting Malaysian travelers intention to use travel website. Therefore, the proposed model of this study is an extension of Technology Acceptance Model (TAM) as theoretical foundation. The model will be adding other variables such as, social influence, self efficacy and travel motivation to test on the dependent variable. Travel agency would be among the first to benefit from the study. The finding of this study may help the travel agency to understand several affected factors that influence Malaysian travelers to use travel website. It is important to understand the consumers acceptance of the online concept and the product and services provided are more suitable to be selling online. Hence, travel agency will have more relevant information or idea when creating the website. Besides, its also helping those agencies that have an intention to invest in online store, so, they have a better idea of the trends in the market and thus they can increase their portion of the market place. Last but not least, travel agency can save more cost and time. For instance, small tourism enterprises wont be facing any risk in spending on costly web-based solutions and time with the help of this study by providing them useful information about the preference of the internet users. 1.5 Chapter Layout 1.5.1 Chapter One: Research Overview This research report comprises a total of five chapters. In chapter one, researcher furnish an overview of the study and describing the research situation. It has covered background of this study, a brief introduction of our research, statement of the problem, objectives of the study, hypothesis of the study and significance of the study. 1.5.2 Chapter Two: Literature Review In chapter two, it includes the review of the literature, review of relevant theoretical models. Furthermore, it also consists of proposed theoretical framework and the hypotheses development. 1.5.3 Chapter Three: Methodology For chapter three, it is an overview of the studys research methodology. This chapter includes our research design, data collection methods, sampling design, research instrument, measurement construction, data processing, as well as data analysis. 1.5.4 Chapter Four: Data Analysis In chapter four, it presents the research results and the analysis of the results which are relevant to the research questions and hypotheses. This chapter includes descriptive analysis, scale measurement and inferential analyses. 1.5.5 Chapter Five: Discussion, Conclusion and Implications In chapter five, it is the summarizing chapter that discusses the overall findings followed by the conclusion. Thus, this chapter finds out the implication and limitation of the study. Finally, this chapter outlines the recommendations for future researches.